24/7 News

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The usage of different information gathering methods

Published on 02.12.2016

24/7 News is the comprehensive cross-media study that compares the different information gathering methods: Both traditional media (TV, radio, newspapers) and digital.

Understand the news habits of the French: Time slots, devices and methods, and how they are changing
Review detailed satisfaction results for each information gathering method
Identify the new trends in each specific target (young people, seniors, technophiles and others), with regard to social networks in particular
Adapt your editorial content based on your media types and profiles
Promote the combination of different complementary media types: Press/smartphone or TV/Internet.

	Twelve news systems analysed: Television news, 24/7 news networks, international TV networks, websites, news pages, radio, printed press, free news services, social networks and others. Survey of 3,105 individuals ages 18 and older living in France, based on a two-pronged telephone and online methodology Representativeness of the sample according to the quota method
	Summary + Online data viewing interface Two levels of information gathering studied: news-related habits, and news “reflexes” when a noteworthy event occurs Focus on the new usages with regard to information gathering: parameter settings for news alerts, desire to contribute, usage and motivating factors with regard to social networks
	Yearly results published in the Spring

Confidence interval calculus

Sample size or target in the sample

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Proportion observed in the sample or on a target in the sample

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Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.