Cinema Advertising Tests

Solutions

Evaluate the potential and recognised effectiveness of an advertising campaign at the cinema

Published on 18.07.2018

What is the potential for a campaign before its distribution across theatres? How effective was it post-distribution?

Advertising time in cinemas is a special opportunity because of its unique immersive and recall power. Médiamétrie advertising tests will guide you in your advertising choices, up- and downstream of distribution of an ad to theatres.

The Cinema Advertising Tests study evaluates the potential and recognised effectiveness of an advertising campaign at the cinema

Arbitrate between several creative projects for greater effectiveness over your core target
Establish a campaign assessment to optimise your budgets
Validate affinity with your consumer targets

	The Pre-post Cinema Advertising Tests study relies on one or more samples of cinema-goers interviewed online, targets via access panels The cinema viewer target is defined according to the framing study - the 75,000 Cinema - that sets quotas per target in order to be representative.
	The first overall results are delivered 24 hours after closing fieldwork, and the final summary 7 days afterwards

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.