Data Checking
Learn the Quality Indices for a database by cross-checking with data from Médiamétrie reference panels
Published on
05.09.2021
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How do you validate publisher data for its quality to be accepted?
Médiamétrie, a trusted, neutral and independent third party, relies on its data expertise to guide media players in evaluating their data.
Data Checking establishes quality indices for a database by cross-checking it with data from Médiamétrie reference panels
- Validate the quality of a database with two quality indices
- Compare socio-demographic criteria, such as gender and age, with those of the Médiamétrie reference panel base
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Data Checking croise la Data éditeur avec la Data déterministe, réellement observée et auditée par le CESP, des panels de référence Médiamétrie. Deux Indices de Qualité :
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Rapport de synthèse. |
Test of significance of the differences between two proportions
Used to assess whether the difference between 2 proportions is significant at the 95% threshold
Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.
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