EAR - Etude Audience Radio

Solutions

Top audience measurement of the French radio market

Published on 16.11.2021

Radio : who listens to what? When? How long?

EAR is the top radio audience measurement in France.

Determine the audience for radio and stations in France on an average day
Identify the profile of listeners based on sociodemographic, consumption and lifestyle criteria

EAR - Audience Radio is an ongoing survey:

100,000 interviews conducted with the population ages 13 and older
distributed over 10 months from September to June, including Sundays and holidays

The survey is conducted from Médiamétrie’s survey fields, based in Amiens and in Petit Quevilly (in the Rouen metropolitan area) via the computer assisted telephone interview (CATI) system The people interviewed are surveyed between 5:30 pm and 9:30 pm on their landline or mobile telephone (those who have only a mobile phone). The sociodemographic representativeness and the geographic stratification of the sample are monitored daily, and the interviews are distributed equally among the survey days within a single period.

Using EAR, you can determine, for example:

The average audience for one day, for a station
Audience by time slot
Audience for over 250 targets
The audience share of a station
Listening time by listener

The results of EAR survey are published four times a year

January/March period: Released mid-April
April/June period: Released mid-July
September/October period: Released mid-November
November/December period: Released mid-January

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.