How does 4-screen TV/Video & 3-screen Video measurement work?

Innovations

Bon à Savoir

Published on 21.11.2016

A system built on Médiamétrie’s TV and Internet measurements

4-screen TV/Video and 3-screen Video audience results come from reconciling several data sources in France:

Mediametrie//NetRatings’ computer video panel for the computer video audience
The reference panel for measuring television, Médiamat, for the TV audience
Médiamétrie’s site-centric measurement, eStat Streaming, across all internet screens
The Google and Médiamétrie single source panel (TV and internet panel) for calculating contributions between different screens

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.