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Marocmétrie

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Television audiences in Morocco
Published on 20.10.2018

Executives :

Henri False – President

Rachida Naitiaz – General Manager

 

After winning the tender launched by the CIAUMED (the economic interest Group composed of the two Moroccan TV channels 2M and TVM and their State control bodies, as well as the Moroccan Group of Advertisers and the Association of Communications Consulting Agencies), Marocmétrie implements a reliable, accurate and innovative reference system to measure television audiences across all of Morocco, covering both urban and rural areas.

 

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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