Médiamat
Médiamat provides daily results detailing viewers' audience behaviours
- Learn the performance for each programme on a daily basis for different audience categories
- Precisely analyse viewers' behaviour with regard to TV: loyalty to a show, number of exposures to an advertising campaign, and more
- Define a programme's audience, for example according to major socio-demographic criteria
Médiamat's reference universe corresponds to the population ages 4 and over with a TV in metropolitan France. The Médiamat panel is made up of approximately 5,000 households, or over 12,400 individuals 4 and over. The audiences for all the channels subscribing to the service are available, as well as "Total TV". |
Two Médiamat services are available:
The Médiamat National Quotidien
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Data for the previous day’s results is delivered at 9am. Since 2011 and the inclusion of time-shifted and catch-up viewing, each day's audience is delivered a second time, 8 days later at 3pm: this is the consolidated audience. |
Editeurs Service
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Data for the previous day’s results is delivered at 11am. Since 2011 and the inclusion of time-shifted and catch-up viewing, each day's audience is delivered a second time, 8 days later at 3pm: this is the consolidated audience. |
Test of significance of the differences between two proportions
Used to assess whether the difference between 2 proportions is significant at the 95% threshold
Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.
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