Médiamétrie Executive Committee
Yannick Carriou Chairman and CEO of Médiamétrie

Laurent Battais Executive Vice President – Development

Bernard Chesnet Executive Vice President - Operations

Julien Rosanvallon Executive Vice President - Marketing and Customer Experience

Gaël de Cagny Executive Director – Human Relations

Estelle Duval Executive Director - Strategy and Transformation

Marie Liutkus Executive Director – Head of Communication

Yann Olivier Rioux Executive Director – Administration and Finance

Aurélie Vanheuverzwyn Executive Director – Data and Methods

Test of significance of the differences between two proportions
Used to assess whether the difference between 2 proportions is significant at the 95% threshold
Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.
des médias
edition
definitions