Global Audio

Solutions

Measurement of usage right across the audio universe

Published on 24.04.2023

How can we grasp new practices that span the entire audio universe?

The audio universe has grown considerably in recent years and encompasses an increasingly diverse scope: radio has broadened its boundaries with a richer offering; music has also developed its offer through the growth in streaming services. Not to mention the new players launching onto the audio market with original content, such as native podcasts and audiobooks. This rapidly expanding universe represents an opportunity for traditional stakeholders and other media such as pure players.

Global Audio measures usage right across the audio universe in France

Map the different offers in terms of usage
Define the different listening contexts (platforms, environments, listening times)
Identify the trade-offs between the different offerings

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Global Audio is an online study conducted among a sample of 4,000 internet users aged 15 years and over, interviewed about their audio practices concerning radio (FM, live and catch-up), webradio, music streaming and personal music, native podcasts and audio books.

For each offering - radio, native podcasts, streaming platforms, audiobooks:

Usage (date last listened, profile and listening period)
Listening contexts (access platforms, environment, situation and time of listening)

Specific questions for each offering:

Radio (distinction by stream, focus on live broadcasting, etc.)
Native podcast (awareness and awareness vectors, topics listened to, etc.)
Music streaming (type of offering, uses, etc.)
Broadcasting Platforms (choice criterias, expectations)

Results reported in summary format.

Results published each year in April

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.