TV content test

Solutions

Test your programme before it is broadcast on TV

Published on 18.01.2017

What is the core target of my programme? What are the media habits of my core target? What is the potential of my programme? What are the strengths and weaknesses of my programme? Is the current editing optimal?

Or even more concretely: How does the audience like it? Did they like the presenter? Which scenes/sequences did they enjoy? Which commentator do they like best? Is the stage set original? Which characters are the most likable? Is the story too complex? These are all questions that can be answered by a TV content test, regarding a television film, series, documentary, daily show, talk show, TV magazine and others.

A TV content test can evaluate a programme prior to TV broadcast, in order to maximise its chances of success

Identify the targets of the programme/content and optimally match the programme to its target of potential television viewers
Determine the positioning of the programme
Have highly operational indicators at your disposal in advance, making it possible to respond to various concerns (pace, story, stage set, characters, hosts and more)

TV content test based on high-quality participant recruitment and a rich, flexible that makes it possible to obtain many operational indicators.

Médiamétrie ensures the representation of the desired television viewer profiles and their neutrality, using recruitment methods that are adapted to the determined target. You are assisted by a dedicated team who ensures the high quality of the results.

The analyses produced can be used either to rework an edited piece and optimise it, or to confirm it and validate the strong points to be highlighted (strategy, positioning, promotional marketing)

You can test out all type of content:

A pilot: With a representative group of television viewers to refine an edited piece or targeting
A foreign concept: Its attractiveness with French audiences and a determination of the ways in which it can be adapted for this audience
Alternative versions of the same programme/TV content
A programming strategy, appropriateness with the editorial line of the network, establishing a publicity plan and more

Setup in two weeks and results delivered in three phases in order to take action as quickly as possible and as close as possible to production :

Concrete conclusions with immediate operational relevance
In-depth analyses based on production needs in visual rendering format
Expertise developed based on over 150 test projections conducted for the cinema in particular
High responsiveness in setting up the study and delivering analyses (within 24 hours, within 7 days, or even “hot off the press”)
Option to access the results in the software to take the results more in-depth for certain specific targets and answer very precise questions

The next day: Processing of results and delivery of the first rating and positioning information

After 7 business days: A turnkey operational summary in three parts: Strengths/weaknesses; All of the conclusions, presented in summarising visuals All of the results by target. In-depth analyses of the programme, to suit your needs, with visual renderings (maps, summary tables and more…)

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.