TV & Radio audiences in Ivory Coast

Solutions

Main audience indicators of TV and Radio equipment in Ivory Coast

Published on 09.11.2016

Who is the audience for Ivorian TV channels and Radio stations?

TV & Radio Audience Measurement in Côte d’Ivoire can be used to determine the television and radio audience in Grand Abidjan and Bouaké, and to analyse a selection of indicators of that audience.

TV & Radio Audience in Côte d’Ivoire provides the main audience indicators for stakeholders of the media market in Côte d’Ivoire with highly operational applications

Test your programmes, understand spectators and create loyalty
Capitalise on advertising space
Choose media for publicity campaigns

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TV & Radio Audience Measurement in Côte d’Ivoire is based on the main methodological principles developed by Médiamétrie

Representative sample of the population living in Grand Abidjan and Bouaké
Interviews conducted in person in the home, in order to be able to perform retrospective verifications
Sound results based on 1,728 interviews distributed over 48 days of observation
A systematic telephone verification of at least 25% of the interviews, randomly selected to verify that interviewers have actually visited, as well as certain significant responses so that the interview can be validated

Summary of the main results

+ Results analysis software, Acacia web ®, which can be used to customise analyses as needed, particularly by target
Audience by quarter-hour increment, by media type, by TV network
Viewing habits per TV channel
Awareness of TV channels
Types and methods of TV reception of the population
Audience in quarter-hour increments by media type, by radio station
Listening habits per radio station
Awareness of radio stations

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.