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.Médiamétrie support the Senegalese market by conducting a half-yearly survey, which are based on a sample of 1,409 people aged 15 and over living in the four districts comprising Greater Dakar.
Mediametrie is publishing the audience results for the wave of the 2nd  half of 2024 of this regular reporting-based measurement (from 29th  September to 14th October, from 27th October to 11th  November, and from 24th November to 9th December 2024) carried out with Omedia. 
This approach allows study clients to analyse the results for specific targets and per day.
This measurement aims to provide television channels, radio stations, communication agencies and advertisers with the data necessary for the advertising and editorial management of their offers.

Television

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Radio

During the same period, two out of five people living in GreaterDakar (38.4%) spent an average of 1 hour and 14 minutes listening to the radio every day (Monday-Friday).
The radio stations ZIK FM and RFM are the most listened to stations in Senegal, alone representing almost two thirds of the total radio audience (61.2%), ahead of  WALF FM and SUD FM.

Internet

People living in Greater Dakar were also surveyed about their personal smartphone use. More than nine out of ten people (92.8%) own a smartphone.
Regarding Internet usage, 90% of the surveyed people stated that they connect to the internet almost everyday. 
The use of social networks is holding steady : 85.5% of individuals have signed up to at least one social network platform, TikTok has overtaken Facebook with 88.8% of users (versus 75.1%) followed by Instagram and X (formerly Twitter).