Total Internet Audience in France in November 2024

Press release

Historic audience record for general retail websites for Black Friday 2024

Published on 02.01.2025

As the end-of-year holidays approached, almost 8 out of 10 French people (77.7%) visited general retail websites in November 2024.This category set a new all-time audience record by attracting 49.8 millions Internet users during the month.

Every day, 22.1 million French people visited brands in this world, or more than a third of the population (34.5%). Nearly three-quarters of these daily visitors (74.1%) used their mobile phone exclusively.

General retail websites recorded their highest audience level ever on Friday 29 November, for Black Friday, bringing together 23.7 million unique visitors.

In November 2024, 56.2 million people went online during the month, that’s 87.7% of the French population. Every day, 48.5 million of them browsed the Internet.

On average, French people spent 2 hours 59 minutes online each day. Mobile phones account for 79% of their daily surfing time.

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Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.