Image

Every day, 37.8 million French people aged 13 and over listen to the radio. This audience, measured in the EAR > National survey, takes into account all listening platforms, including those dedicated to radio and digital devices.

The EAR > Global Radio module allows for the analysis of digital radio listening behaviors.

Every day, 9.8 million people listen to the radio on these platforms, which represents 17.5% of the population aged 13 and over. The radio gains 651,000 listeners in 1 year on digital platforms.

This growth in radio listening on digital media is driven by mobile phones, which are used by 6.3 million people every day. Among other media, voice-controlled speakers attract 1.5 million listeners every day, neck and neck with the computer, chosen by 1.4 million listeners.

Image

Listening to the radio on digital media is particularly popular among 35–49-year-olds (21.8%), people in the upper socio-professional categories (24.2%) and residents of the Greater Paris Region (20.9%). On digital devices, the listening time was 2 hours 33 minutes on average per day and per listener, surpassing the average listening time of radio listeners on dedicated devices (2 hours and 32 minutes).
In total, these 9.8 million listeners on digital media contribute to 23.6% of the total listening volume, compared to 21.3% last year.

Image