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In September 2024, training and education websites and applications made their return in style, attracting 31.8 million individuals, or nearly half of French people (49.7%).

This universe thus achieved a record back-to-school month, without, however, exceeding the periods of lockdown. 

Unsurprisingly, 15-24 year-olds are particularly fond of these services with nearly three quarters of them (74.8%) consulting them during the month.

Every day, 9.5 million French people browsed this category, i.e. 14.8% of the population. This percentage rises to more than a quarter among 15-24 year-olds (26.2%). 
The youngest respondents are the most diligent: 35.1% of 15-19 year-olds and 27% of 11-14 year-olds visited this universe on a daily basis.

In September 2024, 56.5 million people, or 88.2% of the French population, went online during the month. Every day, 48 million of them browsed the Internet.

On average, French people spent 2 hours 46 minutes online each day. Mobile phones account for 79% of their daily surfing time.
 

• Mobile measurement accuracy is improving with better support for iOS applications, based on September 2024 results. A new algorithm has been deployed to keep up with technical developments in the Apple system. 
• This development leads to a mechanical progression in daily surfing time on a like-for-like basis. It also makes it possible to complete the measurement of the Apple Brand. 
• While there are no significant consequences on audiences (monthly UVs), this methodological development has had a negative impact on the TikTok Brand, which uses a specific application protocol.
• Therefore, daily surfing time (overall) and audiences for the TikTok brand cannot be compared to results from previous waves.

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