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Médiamétrie is supporting the Cameroonian market by conducting a half-yearly survey based on a sample of 1,559 people aged 15 and over living in à Yaoundé and Douala.

Médiamétrie is publishing the audience results for the 2nd half of 2024 for this reporting-based measurement, which it carried out with its partner Omedia from 29th September to 14th October, from 27th October to 11th November and from 26th November to 9th December 2024.

This approach allows study clients to analyse the results for specific targets and per day.

This measurement aims to provide television channels, communication agencies and advertisers with the data necessary for the advertising and editorial management of their offers.

Television

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Internet

73.1% of those surveyed said they had logged in to the Internet the day before.
Social media use remains high, with 86.1% of individuals registered on at least one social media network; Facebook still leads the way followed by TikTok, then Instagram. Of those registered on at least one social media network, 72.8% report using it almost every day.